About Us - Living The Dream

At Living the Dream, we believe everyone carries a story worth telling — a dream worth chasing. Born in Mauzy, Virginia, our brand is rooted in small-town grit, big dreams, and the power of real connection.

It all started when Michael met John, the heart of our local 7-Eleven. From day one, we just clicked — like family. As we worked side by side, it became clear how much the community loved him. His genuine kindness, consistency, and signature phrase — “Living the Dream!” — started catching on with everyone who walked through the door.

That’s when the idea sparked. John had the character and natural marketing charisma — I had the tech, design, and development skills. What began as casual conversation turned into a movement. We combined our strengths and launched Eleven North Co., not just as a tech studio for web apps and digital tools, but as the home of Living the Dream and everything it represents.

John believed in the vision early on, helping fuel the foundation while I put in the late nights building the brand, crafting the designs, and coding the site. He’s more than a co-founder — he’s the soul of what this brand stands for.

Living the Dream Is a Mindset

This brand isn’t about perfection — it’s about perseverance. Whether you're building from scratch, hustling through the day, or soaking up the little things, you're already Living the Dream. And that deserves to be celebrated.

Our launch features the “Living the Dream with John at 7-Eleven” collection — including men’s and women’s tees, hoodies, and tanks. But this is just the beginning. We’ve got a full lineup of new designs dropping soon — each one made to reflect real life, real dreams, and real people.

From Mauzy, VA to the World

We’re proud to call Mauzy, Virginia home, and even prouder to bring that hometown heart to everything we do. Whether you're local or across the country, you’re part of the story now.

Help Us Create What You Want to Wear

Don’t see a design or style that fits your vibe? Reach out and let us know. We’re always open to your ideas — because no one should be left out when it comes to Living the Dream. Your suggestion might just inspire our next drop.

So throw on your gear. Rep your story. Keep chasing what sets your soul on fire.
Because around here, we’re not just dreaming — we’re living it.